Here are some interesting statistics on how successful promotional products can be. This information was provided by an independent source:
• Studies have shown that you can triple trade show booth traffic by
including a promotional product in your
pre-show mailing. (Dallas Marketing
Group study)
• Promotional products can boost response rates by as much as 75% according to a Baylor University Study.
• The use of a promotional product in conjunction with a sales letter in
direct mailings can increase response
rates by as much as 50% (PPAI Study)
• Customers who receive promotional products are 14% more willing to
provide sales leads than customers
who receive nothing.
(Baylor University Study)
• 39% of people who received a promotional product could recall the name
of the advertiser as long as six
months after they
received it. (Study by Schreber & Associates)
• Sales people who gave promotional gifts to customers received 22% more
referrals than those
who didn't.
(Baylor University Study)
• Customers who received promotional products re-ordered up to 18% sooner
than those who
received
coupons. (SMU study)
• Using promotional products can give you an advantage over tradeshow
exhibitors for buyer
attention.
(Georgia Southern University Study)
• Customers who received a promotional product expressed more goodwill
toward the
company than those
who did not receive a promo product. (Exhibit Survey Inc.
Study)